PROFILE
Hailey Heewon Yum is a graphic designer and Parsons School of Design graduate with a BFA in Communication Design and a minor in Fashion Communication.
Fashion Communication Design (Minor)
January 2023 - May 2025, New York, NY, United States
Parsons School of Design / Graphic Design (AAS)
January 2019 - May 2020, New York, NY, United States
Freelance Graphic Designer
August 2025 - Current,
Location: Remote
- Freelance graphic designer focusing on custom wedding décor, including invitation cards, printed materials, and decorative items.
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Collaborate with clients to design cohesive wedding identities, from individual items to full packages, ensuring visual consistency across all event elements.
TODA Studio /
Graphic Designer
June 12 2025- Current,
Location: 20 Jay Street Suite 935, Brooklyn, New York, 11201
- Design For Literacy (DERT); Photographed students holding blank storybooks, then retouched and composited the actual cover art into each portrait using Photoshop for use in literacy and related classroom programs.
- Reuzel 2026 Marketing campaign; Retouched and edited model product photography for promotional use.Designed presentation slides to support the launch of new products.Created motion graphics to enhance campaign visuals and storytelling
- American Crew Exhibition Booth; Designed updated booth layouts and produced JPG mockups for product panels—incorporating “Coming Soon” messaging and new product imagery for an upcoming trade‑show display.
- Visia Triple‑Fold Brochure; Created a branded, triple‑fold brochure for Visia, handling art direction, layout, typography, and image selection to ensure clear communication of services
- Watertown Public Schools (MA); Partnered with district administrators to redesign the “Program of Studies” document in Google Docs and develop supplementary graphic assets (flyers, signage, and digital templates) for curriculum and communications.
K Museum of Contemporary Art (KMCA)/ Graphic Designer, Docent
November 2021 - December 2021, Location: Seoul, Republic of Korea
- Docent at KMCA, Provided guided tours, offering in-depth explanations of artworks to visitors.
- Edited and refined artwork description texts and prepared them as illustrated files.
- Collaborated with the curatorial team to determine the placement of artworks within the exhibition space.
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Photoshop
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Illustrator
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InDesign
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Premiere Pro
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After Effects
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Microsoft Excel
- Figma
March 2025 - May 2025, New York, NY, United States
- Provided design critique and feedback on a high school student’s book cover project in a one-on-one class led by Marcos Chavez.
Last Updated 09.26.2025
- Retouched and edited model product photography for promotional use.
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Designed presentation slides to support the launch of new products.
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Created motion graphics to enhance campaign visuals and storytelling.
- Designed and managed all social media content for Bar Orai, including DJ lineup posters, event promotions, and closure announcements, ensuring a consistent brand identity.
- Focused on custom wedding décor, including invitation cards, printed materials, and decorative items.
- Collaborated with clients to create cohesive wedding identities—from individual pieces to complete packages—ensuring visual consistency across all event elements.
- Designed a clean, single-page menu for Bar Orai, focusing on simplicity and readability.
- Lullaby is a children’s book that brings Louisa May Alcott’s classic poem to life through Heewon Yum’s illustrations. The story follows Kong, a Miniature Schnauzer, as she drifts to sleep to her mother’s lullaby, creating a warm and soothing bedtime experience. The book encourages parents to engage with their children during bedtime, fostering a sense of connection and peace.
- Available for purchase: Blurb – Lullaby
- NYC Counts is a unique counting book created in collaboration with DERT, introducing readers to New York City’s most iconic symbols, from the Empire State Building to yellow taxis. Featuring minimalist yet vibrant illustrations, the book captures the city’s energy and charm in a playful, hand-drawn style reminiscent of a child’s drawing, making it both engaging and approachable for young readers.
- Available for purchase: DERT– NYC COUNTS
- Designed packaging for a new Rosemary Mint product, along with high-quality mockups created in Photoshop.
The campaign spans both digital and print platforms, using bold visuals and stark facts to disrupt habitual screen time. Rather than presenting digital detox as a restriction, ESC frames it as a reset—one that fosters mindfulness, presence, and appreciation for offline moments.
Beyond awareness, ESC extends its impact through an interactive website and a line of merchandise. The site offers strategies for reducing screen time and cultivating meaningful offline habits, while merchandise reinforces the message with tangible tools: minimalist phone pouches for intentional breaks, apparel symbolizing a commitment to unplugging, keychains as daily reminders, and bookmarks carrying messages of mindfulness.
By combining educational resources with everyday objects, ESC transforms digital detox from a passive idea into an active lifestyle—empowering people to reclaim their time and embrace authentic rest.
© Heewon Yum 2025