PROFILE
Hailey Heewon Yum is a graphic designer and Parsons School of Design graduate with a BFA in Communication Design and a minor in Fashion Communication.
Fashion Communication Design (Minor)
January 2023 - May 2025, New York, NY, United States
Parsons School of Design / Graphic Design (AAS)
January 2019 - May 2020, New York, NY, United States
Freelance Graphic Designer
August 2025 - Current,
Location: Remote
- Freelance graphic designer focusing on custom wedding décor, including invitation cards, printed materials, and decorative items.
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Collaborate with clients to design cohesive wedding identities, from individual items to full packages, ensuring visual consistency across all event elements.
TODA Studio /
Graphic Designer
June 12 2025- Current,
Location: 20 Jay Street Suite 935, Brooklyn, New York, 11201
- Design For Literacy (DERT); Photographed students holding blank storybooks, then retouched and composited the actual cover art into each portrait using Photoshop for use in literacy and related classroom programs.
- Reuzel 2026 Marketing campaign; Retouched and edited model product photography for promotional use.Designed presentation slides to support the launch of new products.Created motion graphics to enhance campaign visuals and storytelling
- American Crew Exhibition Booth; Designed updated booth layouts and produced JPG mockups for product panels—incorporating “Coming Soon” messaging and new product imagery for an upcoming trade‑show display.
- Visia Triple‑Fold Brochure; Created a branded, triple‑fold brochure for Visia, handling art direction, layout, typography, and image selection to ensure clear communication of services
- Watertown Public Schools (MA); Partnered with district administrators to redesign the “Program of Studies” document in Google Docs and develop supplementary graphic assets (flyers, signage, and digital templates) for curriculum and communications.
K Museum of Contemporary Art (KMCA)/ Graphic Designer
November 2021 - December 2021, Location: Seoul, Republic of Korea
- Docent at KMCA, Provided guided tours, offering in-depth explanations of artworks to visitors.
- Edited and refined artwork description texts and prepared them as illustrated files.
- Collaborated with the curatorial team to determine the placement of artworks within the exhibition space.
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Photoshop
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Illustrator
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InDesign
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Premiere Pro
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After Effects
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Microsoft Excel
- Figma
March 2025 - May 2025, New York, NY, United States
- Provided design critique and feedback on a high school student’s book cover project in a one-on-one class led by Marcos Chavez.
Last Updated 09.26.2025