Works

1. Reuzel 2026 Marketing Campaign

Retouched and edited model product photography for promotional use.
Designed presentation slides to support the launch of new products.
Created motion graphics to enhance campaign visuals and storytelling.

2. DERT

DERT Student Book GIF & Website

Photographed students holding blank storybooks, then retouched and composited the final cover art into each portrait using Photoshop.
Produced animated GIFs from the portraits and integrated them into the DERT website to promote and sell the books.

3. Specialized in custom wedding décor (Kkotjanchi)

Focused on custom wedding décor, including invitation cards, printed materials, and decorative items.
Collaborated with clients to create cohesive wedding identities—from individual pieces to complete packages—ensuring visual consistency across all event elements.

4. American Crew Exhibition Booth

Designed updated booth layouts and produced JPG mockups for product panels—incorporating “Coming Soon” messaging and new product imagery for an upcoming trade‑show display.

5. Lullaby story book (Collab with DERT)

Illustrated adopted by Heewon Yum

Lullaby is a children’s book that brings Louisa May Alcott’s classic poem to life through Heewon Yum’s illustrations. The story follows Kong, a Miniature Schnauzer, as she drifts to sleep to her mother’s lullaby, creating a warm and soothing bedtime experience. The book encourages parents to engage with their children during bedtime, fostering a sense of connection and peace.

Available for purchase: Blurb – Lullaby

6. NYC Counts (Collab with DERT)

Illustrated by Heewon Yum

NYC Counts is a unique counting book created in collaboration with DERT, introducing readers to New York City’s most iconic symbols, from the Empire State Building to yellow taxis. Featuring minimalist yet vibrant illustrations, the book captures the city’s energy and charm in a playful, hand-drawn style reminiscent of a child’s drawing, making it both engaging and approachable for young readers.

Available for purchase: DERT– NYC COUNTS

7. Reuzel Clippers

Created mockup renders to test different color options by digitally altering the original clipper designs in Photoshop.

8. ESC: A Digital Detox Campaign (Thesis 2025)

ESC is a public service announcement (PSA) campaign designed to challenge the hold social media has on everyday life. In an era where personal time is commodified through self-promotion, content creation, and endless engagement, true rest has become rare. ESC encourages individuals to step back, disconnect, and experience genuine relaxation.

The campaign spans both digital and print platforms, using bold visuals and stark facts to disrupt habitual screen time. Rather than presenting digital detox as a restriction, ESC frames it as a reset—one that fosters mindfulness, presence, and appreciation for offline moments.

Beyond awareness, ESC extends its impact through an interactive website and a line of merchandise. The site offers strategies for reducing screen time and cultivating meaningful offline habits, while merchandise reinforces the message with tangible tools: minimalist phone pouches for intentional breaks, apparel symbolizing a commitment to unplugging, keychains as daily reminders, and bookmarks carrying messages of mindfulness.

By combining educational resources with everyday objects, ESC transforms digital detox from a passive idea into an active lifestyle—empowering people to reclaim their time and embrace authentic rest.